Pakistan

Jams and preserves continued to dominate sweet spreads in Pakistan at the end of the review period. In 2024, all types of sweet spreads enjoyed retail and foodservice volume and retail current value growth. The government has addressed the major…

All significant types of sauces, dips and condiments in Pakistan continued to enjoy strong retail and foodservice volume growth in 2024. Meanwhile, retail current value sales maintained dynamic increments amid high inflationary pressure on prices.…

Meals and soups in Pakistan is an underdeveloped category in cooking ingredients and meals. At the end of the review period, only soup registered significant retail volume and value sales, while foodservice volume sales were negligible across the…

Edible oils in Pakistan are enjoying positive retail volume and foodservice volume growth in 2024. Spiked by high inflation, retail current value sales are still rising dynamically at the end of the review period. With more and more consumers…

In 2024, cooking ingredients and meals in Pakistan enjoyed healthy retail and foodservice volume and dynamic retail current value growth. However, some categories remained more developed than others. For example, soup was still the only significant…

The Lahore in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Karachi in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Wound care in Pakistan is expected to register healthy current value and volume growth in 2024. Volume growth is supported by continuing population growth. Value sales for gauze, tape and other wound care is slightly higher than sticking plasters,…

Though weight management and wellbeing is expected to register double-digit percentage current value growth in Pakistan in 2024, constant value growth will be muted, as inflation continue to be high. The range of product offerings also remains…

Vitamins continue to be a sizeable product area in Pakistan and in 2024 it is expected to register the highest current value growth of all consumer health products. Following the unprecedented boom in sales of vitamins during the pandemic, the…

Sales remain close to negligible for sports nutrition in Pakistan in 2024 but are starting to emerge, and while consumer awareness remains low, it is expanding among health-conscious affluent consumers in major cities. Store-based retailing continues…

Paediatric consumer health is expected to register moderate current value growth in Pakistan in 2024. Cough and cold remedies continue to account for most value sales, though in 2024, it is expected that paediatric dietary supplements and vitamins…

Herbal/traditional product is expected to register positive constant value growth in Pakistan in 2024, in spite of continuing high inflation. As consumers prioritise health and wellness and look to adopt a more natural and holistic approach to their…

Digestive remedies is expected to register moderate constant value growth in 2024, in spite of continuing high inflation. There is an increasing prevalence of digestive problems in Pakistan due to sedentary lifestyles and increased consumption of…

While value sales continue to be relatively low for dietary supplement in Pakistan in 2024, particularly compared with vitamins, it is expected to register very healthy current value growth. The rising awareness of the benefits of proper nutrition…

Skin diseases across all age groups continues to drive growth for dermatologicals. Skin diseases are common in rural areas due to poor hygiene and in urban areas due to overcrowded neighbourhoods, with many having no access to proper sanitary…

In spite of continuing high inflation, cough, cold and allergy (hay fever remedies) is expected to register healthy constant value growth in Pakistan in 2024. A high incidence of respiratory illnesses is driving growth and this is partly due to…

It is expected to be a positive picture for consumer health in Pakistan in 2024, with healthy constant value and volume growth, partly supported by population growth. This positive picture is in spite of continuing soaring inflation, though growth…

Analgesics is expected to register double-digit current value growth in Pakistan in 2024, though constant value growth is expected to be muted, as inflation remains high. Acetaminophen continues to account for most value sales, with ibuprofen in…

International funding is set to help Pakistan’s state finances, but economic freedom is repressed and politics continues to face uncertainty. Although inflation is falling, economic performance is likely to be subdued in the short term and…