london
English
I have a passion for creating content that answers our clients’ needs across the corporate, government and academic spaces; establishing a strategy that builds engagement and deepens relationships with our clients.
Sarah is a Global Research Director at Euromonitor International with a focus on economic and consumer research. She leads Euromonitor’s Economies and Consumers practices globally, as well as editorial content strategy across the company, promoting thought leadership.
Sarah advises clients across a range of industries on the impact of economic trends and consumer values, and has a special interest in consumer trends driven by sustainability and also the impact of economic shifts on consumer markets. Based in London, she has more than 20 years of experience in the industry.
What's the global economic outlook for 2025? And how will current projections impact consumer spending power or business opportunities? Find those answers in our upcoming webinar. Register now.
The global labour markets are rapidly evolving, influenced by demographic shifts, tech advancements and changing workforce expectations. Having a direct impact on costs, productivity and competitiveness, these changes highlight the urgency for businesses to adjust strategies and embrace these transformative trends.
Global urbanisation is set to maintain momentum over the next decade, with cities in emerging Asia driving urban population and economic growth. A rapidly expanding middle class and rising consumer aspirations for improved lifestyles present lucrative opportunities for businesses to capitalise on. To thrive in these dynamic markets, companies must prioritise understanding shifting demands and tailor their products and services to effectively meet the needs of a diverse consumer base.