Personal care appliances will remain supported by its positive trends over the forecast period – rising incomes and standards of living, social media trends, and brand expansion across the big cities and into the rural areas. Within this, international beauty trends and younger generations, being those most influenced by social media, will remain key factors.
Social media marketing will remain a major competitive strategy over the forecast period. Influencers and key opinion leaders (KOLs) will continue to be key, with players selecting the “right” person to endorse their brands through a range of videos and livestreams which demonstrate the products’ effectiveness, are authentic to brand claims, and which offer helpful personal care, grooming, and styling tips.
The online channel lends itself well to personal care products, especially as social media marketing is so strong in the category. Additionally, personal care appliances which are not too high-tech and come at affordable prices are easy to buy online, thanks to the wide ranges available, with detailed specifications, consumer reviews, and comparison features which enable consumers to compare different models according to their personal needs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!