Peru

Despite lower levels of inflation in 2024, many product areas within staple foods continued to experience value growth that was bolstered by unit prices rather than an expansion of retail volume sales. This outcome was the result of stagnant incomes…

Despite being a relatively small segment compared to rice and pasta, noodles experienced notable growth in 2024, particularly in their cup presentation. This product area attracts innovation and new entrants to the market, especially in contrast to…

In 2024, processed meat, seafood, and alternatives to meat saw retail value sales grow by 5% in current terms, while retail volume growth was positive at 3%. Although the category of processed poultry—shelf-stable, chilled, and frozen—remains small,…

Despite ongoing economic challenges and the perception that frozen potatoes are not staple products, this product area showed a slight recovery in 2024. This resurgence can be attributed to frozen potatoes' convenience, particularly appealing to…

Due to an ongoing uncertain economy, consumers are increasingly seeking lower price points. While retail value sales grew by 3% in 2024, volume was much lower at under 1%. While prices stabilised in 2024, this was insufficient to trigger significant…

Following a difficult 2023, which was impacted by warm temperatures and a virtually absent winter, in 2024 baked goods recorded positive retail value growth of 3%, and retail volume growth of 2%. This improvement is largely attributed to cooler…

Sweet spreads in Perus is seeing health and wellness trends spread through jams and preserves in 2024. The push towards healthier options, coupled with the mandatory implementation of the labelling law, has prompted manufacturers to create sugar-free…

Sauces, dips and condiments remains impacted by Peru’s still-uncertain economic situation in 2024. Local consumers are leaning towards cheaper products and smaller presentations that allow them to spend less on each purchase, often trading down to…

Within meals and soups in Peru, ready meals is seeing growth in 2024 despite economic stress, even surpassing more traditional segments cush as dry soup. Increasingly fast-paced lifestyles make the convenience of ready meals highly valued. Among…

Edible oils in Peru is seeing players reduce product prices in 2024, in a bid to combat persistent consumption decline resulting from economic instability. Some companies have shifted their strategy from reducing product sizes while maintaining unit…

Despite significant progress in controlling inflation, cooking ingredients and meals in Peru is seeing growth in many segments driven primarily by price increases in 2024, rather than by sales volume expansion. This ongoing trend is exacerbated by…

The Lima in Peru report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Arequipa in Peru report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The return to normality after the COVID-19 outbreak has positively impacted sales of wound care in Peru. As consumers resume activities outside the home, they are more likely to incur cuts and bruises, boosting sales and growth on the landscape.…

One of the most successful categories during the COVID-19 outbreak was supplement nutrition drinks. The brand offering in the category rapidly expanded, with products considered to be highly nutritional options recommended by doctors to guarantee…

Vitamins is showcasing positive, double-digit growth during 2024, exceeding value noted pre-COVID-19 in 2019. This is significant, as sales of vitamins rose during the COVID-19 pandemic and have now continued to be at a higher level. Consumers have…

Sports Nutrition continues to experience positive growth in the Peruvian landscape in 2024, as more consumers dedicate time and resources to prioritising health, exercising and supplementing their diets with protein. Protein supplements are used to…

Awareness surrounding sleep aids has risen, in line with consumers greater understanding of wellness and mental health issues. The high temperatures recorded in the country in 2023 and 2024, a product of the Coastal Niño and Global Niño phenomena,…

In 2024, the paediatric product landscape remains stable, despite the economic context leading parents spending to reduce, while many have focused on essentials such as food, education, or health expenses related to emergencies. However, with…

NRT smoking cessation aids is not a notably significant category in Peru. Indeed, such products are niche and not widely available, and have failed to attract consumer’s attention. Smokers prefer to simply maintain their habit or opt for natural and…