The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues from content and spur sales of toys and games.
This report comes in PPT.
Toys usually evoke the feeling of nostalgia and is one reason why both adults like watching films and television shows about toys and games. A huge toy film launches several new toys.
Video games' rapid growth is blending digital and physical play, especially in toys. This development improves engagement, learning and advertising across media platforms. Technology can boost innovation and economic progress, but it also raises worries about screen time and health. New technologies and the synergy between digital games and traditional toys are shaping the future of toys and games.
Platforms and services for video streaming are most likely to be acquired by young adults who are currently employed and have access to discretionary funds. According to the results of a survey, Millennials spend the most money on streaming services.
The inclination of the Millennial and Gen Z generations to spend money is changing the landscape of the toy industry as well as the entertainment industry. Buying "kid toys" as an adult is no longer looked down upon. As more and more toys are transformed into live-action movies by streaming providers, demand keeps rising.
This is the aggregation of traditional toys and games and video games.
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