Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus, Euromonitor International's Head of Lifestyles discuss the task of quantifying megatrends, including the process used and what they discovered. Learn more about how these megatrends will evolve over time by watching our free webinar, "Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces".
Quantifying Megatrends
3/29/2021
Share:
Explore More
Shop Our Reports
Top Five Trends in Income and Expenditure
Businesses worldwide are navigating shifts in consumer behaviour driven by persistent cost-of-living pressures and heightened financial caution. The Top Five…
View ReportSouth Korea: Consumer Profile
With the world’s lowest fertility rate, South Korea faces a steadily aging population and a projected population decline in the coming decades. As solo living…
View ReportNetherlands: Consumer Profile
The Dutch population remains diverse owing to the continued influx of immigrants, while businesses are continuously catering to the varying needs and taste of…
View Report