RTD tea volume sales will keep growing in the forecast period, but with less elevated rates than in the review period. Partly this will be due to the largest category, regular still RTD tea, registering declining sales.
The performance of reduced sugar still RTD tea is expected to remain positive during the forecast period, but growth is expected to slow down from the year-on-year double-digit growth seen in the review period. Growth will be supported by the ongoing health and wellness trend and the growing focus on sugar as a key factor in the development of several health problems.
Carbonated RTD tea and kombucha will remain the strongest growth category in the forecast period, albeit at a somewhat slower rate than that seen in the review period. Increasing consumer awareness of and interest in the wide-ranging health benefits of fermented products will support growing demand for kombucha.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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