Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Amidst Vision 2030's ambitious goals to elevate tourism to a core economic sector, travel in Saudi Arabia is projected to see strong development and growth across categories in 2024. Strategic infrastructure investments, including the launch of…
Tourism flows in Saudi Arabia are evolving beyond a traditional reliance on religious tourism. This is in line with the government's efforts to diversify its economy as part of Vision 2030. A substantial investment in travel and tourism…
Lodging in Saudi Arabia continues to see positive development and growth in 2024. Hotel occupancy rates and room availability are increasing as a result of a strong pipeline of new hotels. In terms of hotel room construction, Saudi Arabia leads the…
The performance of booking in Saudi Arabia benefits from increasing flows of travellers and rising prices across various stages of the travel journey. This is leading to fast year-on-year increases in current value sales for travel intermediaries,…
Airlines in Saudi Arabia enjoy robust growth, with both full service and low cost carriers seeing large increases in value sales and passenger numbers during 2024. The demand for air travel remains strong despite rising ticket prices amid…
The market for yoghurt and sour milk products in Saudi Arabia is set to experience robust growth in total volume terms in 2024, driven primarily by the integral role that these products play in the diets of many consumers. Demand experiences a…
Plant-based dairy is steadily gaining traction in Saudi Arabia, although it remains a relatively small segment of the market. This growth is driven by heightened environmental and animal welfare concerns, as well as the broader health and wellness…
The market for dairy products in Saudi Arabia is expected to experience accelerated growth in total volume terms in 2024, following a lacklustre performance the previous year. This will be driven primarily by an increasing consumer interest in cream,…
The market for drinking milk products in Saudi Arabia is poised for robust growth in total volume terms in 2024. This will be driven by several key factors, including a rising population, increasing disposable incomes, and a surge in the number of…
The market for dairy products and alternatives in Saudi Arabia is expected to see an improved performance in total volume terms in 2024. This will be supported by easing inflation and an increase in the rate of employment, which together will have a…
The cheese market in Saudi Arabia is anticipated to see an improved performance in total volume terms in 2024. This positive trend will be supported by easing inflation and a rise in the employment rate, which are expected to boost household spending…
The market for butter and spreads is poised for improved performance in 2024, following a dip in retail volume sales in 2022 and 2023. Demand during these years was significantly impacted by substantial price increases, brought about by the war in…
The retail market for baby food in Saudi Arabia has seen a consistent decline in volume over the review period, largely due to the country’s decreasing birth rate. This trend is significantly influenced by government initiatives that promote family…
Dammam and Riyadh are Saudi Arabia’s most economically vibrant cities, due to large populations and high levels of both consumer expenditure and disposable income. Meanwhile, Mecca holds the highest potential for future economic growth in terms of…
In 2023, consumers were increasingly searching for staple foods that supported rising health goals, with vitamins, minerals, protein and probiotics becoming increasingly sought after. In addition to boosting positive nutrients, many were looking to…
Health and wellness continued to be a growing trend in soft drinks in 2023, with consumers reaching for options with reduced salt, fat and sugar while appreciating fortified options that made it easy and convenient to increase their nutritional…
With interest in wellness and health bolstered by the outbreak of COVID-19 in 2023, consumers were increasingly looking to improve their diets, reaching for food and drink with fortified and functional benefits. Additionally, many consumers aim to…
During 2023, consumers in Poland were looking to seek strong nutritional benefits from the food and drinks they consumed, reaching for health and wellness claims. These included reducing levels of fat, salt and sugar, in addition to looking for goods…
As health and wellness products continue to be growing in demand in Saudi Arabia, consumers are looking for dairy products with reduced salt, sugar and fat, in addition to products fortified with benefits. Fortified/functional foods allow consumers…
Following the outbreak of COVID-19 in Saudi Arabia, consumers have become increasingly interested in their nutritional intake, overall health and their wellbeing. As such, many consumers have looked to reduce elements they consider damaging to…