Thailand's savoury snacks market is experiencing a notable shift towards healthier products, and this trend is expected to continue over the forecast period. As consumers increasingly prioritise their wellbeing, there will be a growing demand for snacks that align with healthy lifestyles.
Meat snacks are poised to be one of the key drivers of retail volume growth in savoury snacks during the forecast period. With a growing focus on fitness and active lifestyles, consumers are increasingly seeking out protein-rich snacks that can be consumed on-the-go.
New product development will remain a growth strategy across various categories and savoury snacks will be no exception. In addition to exploring unique flavours, brands are increasingly focusing on local and regional tastes which not only appeal to domestic customers, but also to the country’s numerous tourists.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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