NPD Tracking
Anticipate and proactively adapt to new product developments using custom research.
Talk to our teamTrack product launches to find opportunities for growth
Are you keen to discover new product launches in categories and markets beyond the scope of our AI-powered Innovation database? Do you want to know about new products being launched, which new brands and sub brands are succeeding or failing, where there might be white space opportunities for growth and how you should evaluate your portfolio to take advantage of emerging trends?
We offer a bespoke service designed to track new product launches in categories and markets you care about. Inform your product portfolio planning and concept development with confidence.
Talk to our consulting team
A proven approach, tailored to your needs
We work closely with you to understand your unique needs, delivering actionable recommendations. We leverage our proprietary SKU-level product database of more than 50 million SKUs to analyse new product launches and trends.
- Evaluate the attributes, benefits and product positioning that are winning, or failing, with consumers
- Inform portfolio development by tracking innovation launches
- Identify unaddressed opportunities that are being exploited by competitors
- New launches in your immediate and adjacent categories, channels and geographies
- Features, attributes and claims of new product launches
- Shifting product trends and how brands are responding to maintain their competitive advantage
Prioritise which opportunities to pursue using data analytics and insights to guide you on your pathway to growth.
- Customised PowerPoint report
- Detailed Excel workbook
- Final presentation
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Determine the size of the prize to drive your next growth opportunity
Learn moreDiscover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out
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