Sports footwear is experiencing a substantial surge in demand for specialised footwear tailored for performance and comfort, and this heightened demand is expected to propel significant growth for sports footwear in the forecast period. A notable trend within athleisure and casualwear has emerged in metropolitan areas, with young professionals, students, and fitness enthusiasts increasingly incorporating sports-inspired footwear into their daily attire.
India has one of the youngest populations in the world. Young consumers in India are increasingly adopting a fitness-oriented lifestyle.
In the dynamic landscape of sportswear, direct-to-consumer (D2C) brands strategically weave diverse narratives to resonate with their target audience and address industry gaps. As these brands carve out unique niches, they navigate a spectrum of positioning strategies.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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