Staple foods in Oman has experienced consistent growth throughout 2023, despite the escalation in prices attributed to inflation and other heightened production costs. Certain categories are deemed indispensable to Omani households, yet Omanis remain sensitive to pricing.
With the population on the rise and the Ministry of Labour facilitating expat visas, there has been a surge in demand for staple foods. Products aligning with health-conscious trends, such as non-GMOs and low-carb high-protein options, are gathering momentum.
Climatic conditions in the country have an impact on food preferences as the heat lends itself to a preference for fresh produce in comparison to shelf stable packaged food. However, in terms of daily routines, for most of the year, the majority of people eat three meals per day: Breakfast, lunch and dinner.
Bread and rice are considered to be essential products in most Omani households, and they are affordable to most local consumers. Consumers in the mountainous region often grow their own fruit and vegetables thanks to the fertile soil, while they also rear cows, camels and goats.
Oman has a highly developed logistics sector, ensuring widespread availability of staple foods, even in remote rural towns. The efficient distribution network contributes to the accessibility of essential food items across diverse geographical areas.
Over the forecast period, there is ample opportunity for the introduction of healthier options within the Staple Foods sector in Oman. These products considered a priority during grocery shopping and increasingly relied upon for meals, have significant growth potential.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See All of Our DefinitionsThis report originates from Passport, our Staple Foods research and analysis database.
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