Sugar confectionery is projected to see an improved performance in retail volume terms over the forecast period, supported by robust marketing and promotional strategies. This will include the increased use of social media and influencers in order to enhance brand awareness, alongside expanded distribution across convenience stores, supermarkets, hypermarkets, and e-commerce platforms.
Traditionally seen as indulgent treats, gummies and jellies are now being reimagined to deliver vitamins, minerals, and other functional ingredients. These fortified products are designed to address a range of benefits, including immunity support, skin health and energy enhancement, offering an appealing alternative to traditional supplements in pill or powder formats.
Mints and medicated confectionery are both set to see positive retail volume growth throughout the forecast period Both types of offering serve as oral refreshers and are generally perceived to be healthier than other products within sugar confectionery, especially sugar-free options, such as those offered by the Halls, Halls XS, Fisherman’s Friend and Clorets brands. These products, often made with sugar substitutes and low in calories, increasingly appeal to health-conscious consumers who are mindful of their sugar intake and focused on managing their weight.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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