Sun care in Serbia is poised for stable volume and value sales over the forecast period, driven by the continuous efforts to raise consumer awareness about the adverse effects of sun exposure. Producers and medical professionals are expected to play a pivotal role in promoting sun protection practices, leveraging both traditional channels and social media platforms.
As awareness of sun protection grows, sun care products are projected to face competition from skin care and colour cosmetics that incorporate SPF. The increasing demand for sun protection is expected to drive producers to expand their product offerings, introducing a wider range of options with built-in sun protection factors.
Self-tanning, as a product area, is forecasted to experience rapid growth fuelled by the rising demand for such products among Serbian consumers. As individuals seek safer alternatives to indoor tanning, the self-tanning segment is expected to expand.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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