Thailand

Demand for wound care in Thailand continues to rise in 2024 as consumers resume their daily lives, which can result in higher incidence of minor accidents which need immediate care. Consumers are spending greater time outside of the home travelling…

Demand for weight management and wellbeing in Thailand continues to grow in 2024 across the category. Many consumers continue to focus on their health post-pandemic, which includes reviewing their overall weight and its potentially negative impact.…

Demand for vitamins in Thailand continues to grow strongly, with multivitamins recording a more dynamic performance in the first half of 2024 compared to single vitamins. Multivitamins are favoured for their perceived efficacy and convenience,…

Demand for sports nutrition in Thailand continues to grow across the category in 2024, as local consumers participate in physical exercise such as outdoor sports, including jogging, hiking and cycling, as well as visiting gyms and fitness centres as…

The presence of OTC sleep aids in Thailand remains negligible, as the product is strictly controlled by TH FDA, and the regulation remains unchanged in 2024. The use of melatonin is prescription-only and requires medical advice. Although these…

With the resumption of normal, pre-pandemic lifestyles of children, demand for paediatric consumer health in Thailand continues to rise, as they become increasingly exposed to their peers carrying viruses, the effects of pollution, while they are…

Demand for NRT smoking cessation aids in Thailand continues to rise, with the country’s high smoking penetration rate (driven mainly by the adult male population) offering a wide target audience for brands to focus on. The Thai government also…

Demand for herbal/traditional products in Thailand continues to rise across the category in 2024. Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those…

Demand for eye care in Thailand, both allergy and standard segments, continues to grow in 2024. In particular, prolonged exposure to digital screens (for many activities) is helping to drive demand for standard eye care, as the blue light from…

Demand for digestive remedies in Thailand continues to grow, as local consumers have returned to their stressful, on-the-go lifestyles, resulting in an imbalanced way of living. Less time available to prepare healthy meals at home due to work…

Value sales of dietary supplements in Thailand continue to rise in 2024, with a particularly strong performance by combination products. These dietary supplements are attractive to consumers who take a holistic approach to their health, while brands…

Demand for dermatologicals in Thailand continues to grow in 2024. Many Thai consumers tend to have sensitive skin. With the significant impacts of climate change and pollution, the skin’s health can be weakened, exacerbating skin problems. In…

Sales of cough, cold and allergy (hay fever) remedies in Thailand continue to rise strongly in 2024, due to a number of factors. As a result of industrialisation, urbanisation and greater traffic levels on the roads, there are rising levels of…

Consumer health in Thailand continues to post solid growth in 2024, supported by the preventative health trend, and an ageing population. An increasing number of Thai consumers are also suffering from noncommunicable diseases such as heart disease,…

Demand for analgesics in Thailand, for both adult and paediatric segments, continues to rise in 2024. Although the main sales driver of analgesics tends to be domestic consumption, demand among inbound tourists, particularly with regard to medicines…

Over the first half of 2024, Thailand's inbound arrivals had yet to reach pre-pandemic levels, primarily due to the slow recovery of Chinese tourism, which traditionally is a strong source market. Visitors from China remain significantly below 2019…

Despite three consecutive years of strong volume growth, the number of inbound arrivals to Thailand remained below pre-pandemic levels in the first half of 2024, primarily due to the slow recovery of Chinese tourists. The number of inbound arrivals…

Lodging in Thailand continues to gain momentum post-pandemic, with occupancy rates fully recovering and a consistent increase in average daily room rates driven by rising demand from the revival of tourism. The overall occupancy rate has rebounded to…

Already recovering to pre-pandemic levels the previous year, across both travel intermediaries and direct suppliers, value sales of booking in Thailand continue to record healthy growth in 2024. While Agoda, Traveloka and Booking.com continue to lead…

The surge in air travel post-pandemic towards the end of the review period saw the Tourism Authority of Thailand (TAT) express concerns that the number of airlines serving popular destinations would be insufficient to meet increasing demand, creating…