Tissue and Hygiene in Asia Pacific

Delivery

This report comes in PPT.

Key Findings

Nappies/diapers struggling in some country markets

Nappies/diapers are increasingly the victim of the low birth rates in certain countries in the region, including China, Japan and South Korea. This is naturally restricting the consumer base for these products in these countries, thereby hitting sales of nappies/diapers. On the other hand, ageing populations are a boon for products like adult incontinence.

New product segment created in Japan

There was a newly generated segment within retail tissue in Japan – tissue products to wipe off the remaining water after washing one’s face. Two of the major tissue and hygiene players joined this space in 2023, indicating there is more that players in retail tissue can do to generate new demand and expand their sales.

Convenience stores expanding in Indonesia

E-commerce accounts for more than a quarter of retail value sales in Asia Pacific and is closing the gap on supermarkets, the leading channel. E-commerce marketplaces Shopee, Tokopedia, Lazada and Blibli have been helping push this channel’s share growth in Indonesia, the region’s most dynamic country market. However, convenience stores have also been gaining share in recent years thanks to the rapid expansion of convenience store chains within the country.

Despite recent high inflation, quality still matters

Although some consumers, particularly those on low incomes, were still carefully watching their spending at the end of the review period, the forecast period is expected to see a continuation of shoppers looking for convenience, effectiveness and even added value in their tissue and hygiene products across the region.