In line with growing consumer sophistication, toilet care is expected to become increasingly diverse in terms of price points, fragrances and pack formats. More Romanian consumers are likely to show a preference for premium products offering high-quality ingredients and cleaning.
Sustainability is predicted to become an increasingly important factor in toilet care in the forecast period. High health and wellness concerns make local consumers more inclined to choose products with a more natural feel and with natural ingredients.
The highly inflationary climate encouraged some consumers to turn away from brand to lower-priced private label toilet care products towards the end of the review period. Private label is well placed to continue to gradually increase its retail value share in toilet care, at least in the shorter term, as consumer purchasing power is likely to remain under strong pressure in a tough economic climate.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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