The market is dominated by domestic suppliers, as imports account for 30.6% of total market size in 2023. Households drive market demand, with household spending representing 84.9% of total demand in 2023. Brazil has the second largest market size for toys and games regionally, with demand reaching USD4.6 billion in 2023. Manufatura de Brinquedos Estrela SA is the largest company in Brazil, generating 5.2% of the industry’s total production value in 2023. The industry is fragmented, with the top five companies generating 13.3% of total production value in 2023. The total number of companies decreases in 2023, to 33,970 units. The costs of the industry increase by 5.9% in 2023, largely driven by rising B2B costs. The industry’s profitability increases and stands at 23.2% of production value in 2023, the 11th highest regionally. The industry’s exports share decreases in 2023 to 0.9% of total production output. With production value of USD1.4 billion, Brazil accounts for 27.2% of the Latin America total in 2023.
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This Euromonitor industrial report provides unique information on Toys and Games in Brazil: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Brazil: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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