The market is dominated by foreign suppliers, as imports account for 74.7% of total market size in 2023. Households drive market demand, with household spending representing 79.1% of total demand in 2023. South Korea has the seventh largest market size for toys and games regionally, with demand reaching USD1.9 billion in 2023. Young Toy Co Ltd is the largest company in South Korea, generating 17.5% of the industry’s total production value in 2023. The industry is concentrated, with the top five companies generating 64.3% of total production value in 2023. The total number of companies decreases in 2023, to 1,291 units. The costs of the industry decrease by 0.1% in 2023, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 3.3% of production value in 2023, the 19th highest regionally. The industry’s exports share decreases in 2023 to 31.1% of total production output. With production value of USD423 million, South Korea accounts for 0.6% of the Asia Pacific total in 2023.
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This Euromonitor industrial report provides unique information on Toys and Games in South Korea: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in South Korea: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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