Voice of the Consumer: Lifestyles Survey 2021: Key Insights report offers valuable insights into global consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.
This report comes in PPT.
Job losses, reduced income and economic uncertainty is resulting in more cautious consumer spending where value for money and personal values are key decision factors.
Consumers are embracing social responsibility, demanding companies and brands do the same, helping make the world fairer, healthier and more resilient.
Increased pressure on consumers’ mental wellness is driving demand for more products and services that support mental wellbeing and emotional balance.
The shift to online living has been rapidly accelerated by COVID-19 and many new virtual habits have become the norm.
Consumers are spending more time at home and adopting new routines, occasions and daily habits that businesses must adapt to.
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