Voice of the Consumer: Lifestyles Survey 2022: Key Insights

Delivery

This report comes in PPT.

Key findings

Focus on spending squeeze

Consumers are having to find ways to manage their budgets during times of high inflation and rising costs. Spending is focused on finding best value and alternative ways of accessing goods.

9-to-5 no more

Strict 9-to-5 pre-pandemic routines have been disrupted as consumers embrace more flexibility in all aspects of their lives, particularly during the time they spend at home working, studying, eating and relaxing.

Setting new goals

Emerging from the pandemic, many global consumers are looking for opportunities to improve and enhance their lives through upskilling, education and other learning opportunities. Many are also seeking more challenging and rewarding experiences.

Trust matters

Trust and authenticity are now key priorities. Consumers need to know not only that products meet their needs, but that the ethos and values of businesses align with their own.

Bringing back the good times

After having had their social lives curtailed during the pandemic, consumers are re-engaging with friends and wider society, and they are determined to bring enjoyment back into their lives.