Western Europe

In 2023, single person households were the most common in Belgium, driven by younger generations prioritising education and career, and the ageing population. By 2028, this trend is expected to continue, with the total number of households increasing…

This report provides valuable insights into product innovation in Italy, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.

In 2024, wound care in France is facing significant challenges due to several influences. Adverse weather conditions have contributed to a decline in outdoor activities, which typically boost demand for wound care products. Additionally, financial…

The performance of weight management and wellbeing in France is notably disappointing in 2024. During the pandemic and in the subsequent period, prioritising weight and body-shape management has significantly decreased. Currently, the French…

In 2024, vitamins in France is experiencing a significant transformation, with current value sales driven primarily by price increases as volume sales are dampened. This reduction in usage can be partly attributed to a return to a more normal state…

In 2024, inbound trips to Turkey increased significantly, driven by the country's reputation as a key destination for affordable holidays. International tourists are drawn to Turkey's diverse attractions and cost-effective travel packages, which are…

Travel in Switzerland continues to rise in 2024, with number of trips and value sales of inbound arrivals, domestic tourism and outbound departures all exceeding pre-pandemic, 2019 levels. Inbound is a major driver of growth, and international events…

In 2024, inbound tourism flows to Turkey are set to experience strong double-digit growth in terms of trip numbers. Turkey’s geographic location attracts visitors from both Western and Eastern Europe, as well as the neighbouring Middle Eastern…

Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays,…

In 2024, sports nutrition continues to be one a dynamic category within consumer health in France, benefitting from a broader consumer base with expansion primarily driven by the increase in the number of athletes, particularly those engaged in…

Sales of sleep aids in France are experiencing double-digit volume and current value growth in 2024, despite the conclusion of the pandemic and its associated challenges. The rise in sales during the pandemic years of 2020-2021 was driven by…

In 2024, the paediatric consumer health in France is experiencing difficulties regarding OTC sales. The diminishing effects of the COVID-19 pandemic are becoming increasingly apparent, as children are now interacting with each other more frequently.…

The OTC market for smoking cessation aids in France remains relatively undeveloped, despite accounting for the majority of sales in 2024. This situation creates challenges for companies focused solely on category products, as they must compete with…

The number of hotel lodging (destinations) In Turkey is expected to grow in 2024, driven by significant investment in new hotel outlets. The acceleration of tourism flows into the country is attractive to hotel developers who are keen to capitalise…

Lodging is seeing growth supported by continued demand in Switzerland in 2024, benefitting from traditionally high prices in the country, a strong franc and wealthy clientele. However, inflation is impacting tourist arrivals from the US, a key…

Heral/traditional products is another dynamic category in terms of growth in France in 2024. This trend appears to be a continuation of behaviours established during the pandemic, as French consumers increasingly favour natural, organic, and local…

In 2024, eye care in France is benefitting from a significant increase in eye allergies due to an extended and intensified pollen season, alongside a rise in airborne allergens. This phenomenon manifests in various symptoms, including rhinitis and…

Digestive remedies in France is seeing robust current value rises in 2024, partly as a result of stock shortages leading to stronger price hikes, particularly in antacids. French consumers are also under increasing stress, brought about by global…

Dietary supplements in France is seeing robust volume and current value growth in 2024. This positive trend has been bolstered by significant price increases as companies have passed on the inflationary costs associated with transport, ingredients,…

The progression of current value sales for dermatologicals in France in 2024 is primarily driven by price increases. This inflation has artificially pushed up value sales within the dermatologicals category over 2023 and 2024. In terms of volume…