A surge in the standard of living has ignited a desire amongst women to invest more in their wardrobes. With an increased focus on quality, craftsmanship, and fashion-forward designs, women are seeking apparel that reflects their elevated lifestyles.
Brands are strategically adopting an omnichannel approach, expanding their footprint beyond online platforms to encompass offline retail stores, not only in tier 1 and metro cities, but also extending into tier 2 and beyond. While online sales provide cost-saving advantages by avoiding fixed costs such as retail rents, the importance of physical stores remains significant, catering to consumers who value the tactile experience before making a purchase.
Social media has emerged as the primary trendsetter in the fashion industry, particularly in the domain of womenswear. Influencers and celebrities showcasing specific styles on platforms such as Instagram wield significant influence over the latest trends.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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