A book published by Shogakukan Inc in 2022, which introduces writing instruments that are well-designed for people who have mobility issues or weak strength, has gradually gained popularity since its publication. It has provoked discussion about inclusivity and ergonomics in writing instruments.
Within personal accessories, writing instruments has many opportunities for the implementation of sustainability, as many players use plastic in their products. For example, Mitsubishi Pencil’s Uni brand launched a package of refill leads for mechanical pencils, with the packaging made of cardboard.
Japanese writing instruments are considered to be high quality, with unique characteristics, and a broad variety of products available, attracting inbound tourists. Kokuyo Co Ltd opened a new store named Kokuyodoors in January 2023 in the new shopping centre established close to Terminal 3 of Tokyo International Airport, usually known as Haneda Airport in Japan.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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