Baby and Child-specific Products

Procter & Gamble continues to lead globally within men’s grooming, and holds second place in hair care. While its leading global brands continue to be Gillette and Pantene, it also has brands such as Oral-B, Olay, Head & Shoulders, Crest, SK-II, Old…

Unilever Group was the third largest player in beauty and personal care in 2023. Company growth was driven by its broad portfolio of brands, which recorded solid upturns across all categories and regions. The majority of Unilever’s recent activity…

Baby and child-specific products in Austria witnessed a slight uplift in volume growth during 2023, although demand remained hampered by rising prices. Inflation remained stubbornly high in 2023 pushing up the overall cost of living. Current value…

2023 saw a notable increase in retail current value sales of baby and child-specific products in Brazil, reflecting the broader growth of the beauty and personal care industry. While 2022 was marked by significant growth in essential care categories…

Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within…

Baby and child-specific products in India continued to see strong retail current value growth in 2023, despite the deceleration in the birth rate. Several factors are contributing to the declining birth rate in the country, including obesity, stress,…

Sales in baby and child-specific products in Mexico in 2023 were supported by local parents becoming more demanding of quality products for their children’s care. In recent years, new parents have become increasingly aware of their children's…

Baby and child-specific products in Cameroon during 2023 was driven by affordability and essential needs in the face of the country's hot climate. Baby wipes emerged as one of the fastest-growing categories. Improved affordability made baby wipes a…

In 2023, a notable development in Tunisia was the entry of domestic brands into baby and child-specific sun care. Following the successful debut of the first Tunisian brand, Narcisse, there was a marked increase in new domestic entrants such as…

Baby and child-specific products saw current value growth in Morocco in 2023. However, the category’s performance was dampened by the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to…

In 2023, demand for baby and child-specific products in Hong Kong continued to recover, driven by a number of trends. Sensitive skin remains one of the top concerns among local parents, and this trend reflects the growing awareness and emphasis on…

Baby and child-specific products continued to see current value growth in 2023, following on from the recovery seen in the post-pandemic period, with growth supported by the strong price increases seen across the various categories. With high…

Demand for baby and child-specific products in the United Arab Emirates continued to rise in 2023, while value growth remained more dynamic. Local parents today are more informed about the ingredients in baby and child-specific products due to online…

Baby and child-specific products in South Africa remained resilient in 2023, despite a struggling economy. Many consumers continued to prioritise their children’s wellbeing, supporting further demand across the category. This ongoing positive…

Baby and child-specific products in France saw only minimal current value growth in 2023, and a notable volume decline, and was one of the worst performing categories in beauty and personal care in the country. The birth rate declined by another 6.8%…

The performance of baby and child-specific products in Nigeria in 2023 was strongly impacted by poor economic conditions. Thus, the modest overall decrease in retail volume sales in 2022 was followed by a double-digit decline in 2023. In particular,…

In 2023, baby and child-specific products in the UK experienced 8% growth. One of the factors contributing to this growth was the UK's economic situation, which continued to see high inflation. This forced players to raise unit prices due to higher…

Maintaining the trend seen in the previous two years, baby and child-specific products maintained solid retail volume growth in Romania in 2023, along with double-digit current value growth as prices rose. This category remains a priority for…

In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For…

In 2023, baby and child-specific products in Uzbekistan experienced a notable surge in volume sales, predominantly fuelled by essential products such as baby wipes and dermatitis solutions for diapers. This upswing is particularly pronounced in urban…