Instead of focusing solely on function or design, manufacturers and designers are innovating their bags and luggage in terms of integrating function and fashion to offer products that can accommodate the lifestyles of the current market, and also their desire to use personal accessories such as bags and luggage as a form of fashion. Consumers who are buying bags and luggage for their utility are leaning towards designs with multiple pockets and those that are box-type, as they give more space for organisers.
The share of sales of bags and luggage via retail e-commerce is set to rise once more in 2023, and this is likely to continue in the forecast period. During the pandemic period, e-commerce saw an increase in sales due to restrictions on visiting bricks-and-mortar stores.
Previously, celebrity influence on consumerism only affected fashion categories such as apparel and footwear. However, due to the proven strategy of using celebrities, such as favourite sports stars, artists, and actors, the bags and luggage category has also seen the incorporation of celebrities for online and offline marketing, and this is likely to continue in the forecast period.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bags and Luggage research and analysis database.
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