Belgium

Recent elections and delays in forming a federal government are creating political uncertainty, whilst state finances remain stretched. Although inflation has retreated, the economy will underperform peers and exposure to global trade remains high.…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

While retail value sales were positive in 2024, this was the impact of inflation on price points, with a decline noted in retail volume sales. Two factors led to this volume decline in sweet spreads. Firstly, maturity on the landscape challenged…

Inflation, climbing price points and pressure on purchasing power led to the rise of the home cooking trend in Belgium in 2024. Home cooking is seen as a cost-effective solution during a time when prices on pre-cooked items, ready meals and products…

Two significant yet contrasting trends shaped the performance of meals and soups in Belgium in 2024. On one side, high prices and pressure on purchasing power have led to an increase in home cooking, with consumers keen to keep costs as low as…

Olive oil has traditional been a key part of eating habits in Belgium, forming the base of cooking, enhancing grilled vegetable salads and adding finesse to cooked dishes. However, production chain disruption in Spain and Greece throughout 2023 and…

In 2024, cooking ingredients and meals in Belgium recorded a slight uplift in retail value sales while retail volume sales remained stagnant. Following inflation and a strong uplift in prices during 2023, price stabilisation aided retail volume sales…

This report provides valuable insights into product innovation in Belgium, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…

Wound care in Belgium, after experiencing a recovery in the post-Coronavirus (COVID-19) period, is projected to see a return to retail volume decline in 2024. Indeed, relative humid weather did not favour outdoor activities, decreasing the risk of…

Retail volume sales of weight management and wellbeing in Belgium are projected to decrease over 2024. The main reason is the cost of these products, with weight management solutions considered relatively expensive. At a time of economic uncertainty,…

Vitamins in Belgium is projected to register positive retail volume and current value growth in 2024. Retail current value growth is set to be higher due to the effect on prices of still high for the market, if slowing, rates of inflation. Meanwhile,…

In 2024, sports nutrition in Belgium remains a dynamic category; it is projected to see double-digit growth in retail current value sales. While inflation contributes to fast retail current value growth, retail volume sales are also rising strongly.…

With NRT smoking cessation aids, sleep aids in Belgium is projected to see the fastest retail current value growth in OTC in 2024. This performance can be partly attributed to economic and geopolitical issues causing anxiety and stress and leading to…

Paediatric consumer health in Belgium is affected as more adults are working from home 1-2 days a week and most children have returned to nurseries and classrooms full-time. Consequently, children were significantly impacted by the sharp increase in…

In 2024, NRT smoking cessation aids in Belgium is projected to record a second consecutive year of retail volume growth. The category is also set to see 2024 continue the review period trend of retail current value growth. With more and more Belgians…

Herbal/traditional products in Belgium is projected to see strong retail current value growth in 2024. This is supported by price rises but also positive retail volume growth. Herbal/traditional products accounts for a growing share of retail value…

Eye care in Belgium, particularly allergy eye care, has gained momentum from longer and stronger pollen seasons and increasing allergy cases. Category demand is closely linked to the climate, pollen counts and incidences of conjunctivitis.

Digestive remedies in Belgium is projected to see a positive performance in retail current value growth terms over 2024, largely due to inflationary pressure on prices. The rate of inflation in Belgium is slowing, but remains relatively high for the…

Dietary supplements in Belgium is expected to continue to see strong retail current value growth in 2024, supported by price rises as retail volume sales are uneven. Some categories are projected to post retail volume decreases, while most are set to…

Dermatologicals in Belgium is projected to see a small rise in retail current value sales in 2024, despite decreases in retail volume terms in all categories except vaginal antifungals. Further, if slower, price rises underpin the anticipated…