Cameroon

Although improved government integrity has boosted economic freedom, Cameroon continues to be blighted by corruption and doubts over the president’s whereabouts are generating instability. Economic momentum has slowed and external sector…

The Yaoundé in Cameroon report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Wound care in Cameroon faces a number of challenges in 2024, with the category fairly stagnant and with limited innovation. One challenge to official wound care comes from the proliferation of unlicensed drug kiosks scattered across neighbourhoods.…

Weight management and wellbeing is supported by growing rates of obesity in Cameroon in 2024. According to the Ministry of Health, 15% of local consumers suffer from obesity and the proportion not doing physical exercise is around 27%. However,…

Post-pandemic health trends are helping to support sales of vitamins in Cameroon in 2024. Indeed, preventative health trends have become strong, notably those connected to boosting the immune system. As a result, despite the economic hardships seen,…

Paediatric consumer health is seeing mixed results in Cameroon in 2024, depending on the type of product. Analgesics, and cough, cold, and allergy remedies tend to be the most popular, as these products deal with common and familiar ailments in…

Herbal/traditional products is an interesting category in Cameroon in 2024. On the plus side, the country has a strong local culture of natural remedies, which means herbal remedies are appealing to consumers. However, the affordability of…

The Douala in Cameroon report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Digestive remedies faces some challenges from the prevalence of home-made natural options in Cameroon in 2024. Traditional/herbal medicine of this style has a deep cultural significance and is even more prevalent in rural areas. For instance, the use…

Dietary supplements is following some of the same trends as seen in vitamins in Cameroon in 2024. However, this category has seen notable price hikes and, considering the cost of living and other inflationary pressures, this means consumers are…

Trends in dermatologicals in Cameroon are being driven by the rising prevalence of skin-related diseases in 2024. This is connected to local issues around access to water, sanitation and hygiene (WASH). Indeed, a lack of portable water which has…

Cough, cold and allergy (hay fever) remedies is another consumer health category which remains popular in Cameroon in 2024. Indeed, there is a disturbing rise in coughs and colds in the country, also with seasonal allergies becoming more notable and…

Consumer health in Cameroon continues to be affected by inflationary pressures and counterfeit products in 2024. According to the National Institute of Statistics, the “chemical, plastic, and pharmaceutical” industry experienced an increase in prices…

Analgesics continues to be a significant category in consumer health in Cameroon in 2024. Acetaminophen (paracetamol) in particular has become a staple product in households in the country, due to its versatility in dealing with headaches and fever,…

Despite persistent inflation compounded by the elimination of fuel subsidies in the 2024 Finance Law, prices of yogurt have remained fairly stable in 2024 which has helped to support retail volume growth in the category. Yogurt is a highly…

There is a limited appetite for plant-based dairy products in Cameroon, including plant-based yoghurt, with sales reporting a sharp decline in retail volume terms in 2024. Traditional dairy products dominate the market, and plant-based dairy has yet…

Cameroonians remain highly price sensitive in 2024, compounded by persistently high inflation. As such, some consumers have been turning to more affordable alternatives to powder milk like condensed milk. Condensed milk is used in making popular hot…

Prices of drinking milk products have stabilised after sharp price rises in 2022 and 2023, respectively. Those increases were driven primarily by a deficient local production of milk which stands at around 120,000 tons annually, difficulties in…

Demand for dairy products – especially powder milk – remains high in 2024. Nonetheless, the rising cost of living as a result of elevated rates of inflation has resulted in many consumers becoming increasingly frugal in their spending. Dairy players…

Spreadable cheese remains one of the most popular options in cheese in Cameroon in 2024 driven by its affordability and familiarity. Spreadable cheese has the longest standing presence of any cheese in the Cameroonian market. Brands like La Vache Qui…