Canada

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Retail volume in staple foods in Canada is creeping back towards a positive performance in 2024, while value is better supported by still-high prices. This performance is being supported by a slowdown in inflationary pressures which, in turn, is…

Sales in rice, pasta and noodles are creeping closer back towards a positive volume performance in Canada in 2024, although overall retail volume remains in a slight slump. Noodles is in a steep retail volume slump, whereas pasta manages to achieve…

Processed meat, seafood and alternatives to meat is managing to creep back into sub-decimal volume growth in 2024, which is attributed to strong manufacturer activities focussed on new product developments. For example, as seen with Beyond Meat, the…

Processed fruit and vegetables remains in a volume slump in 2024, albeit at slightly less steep levels than seen in 2023, with value sales also down compared to the previous year due to a stabilisation of unit prices in light of lowering inflation…

Breakfast cereals continues to struggle in Canada in 2024, with volume sales in a negative slump and with value sales just about managing to achieve a positive performance. The key reason for this is the unhealthy image of breakfast cereals, which…

Retail volume is back in positive growth in baked goods in Canada in 2024, along with value being supported by still-high prices. That said, unit prices are stabilising in line with lowering inflation, which helps to support this stronger volume…

Sweet spreads in Canada is facing slowed growth in 2024, as current health and wellness trends continue to draw consumers away from sugar-based options. Post-pandemic, demand for low- and no-sugar sweet spreads has been strengthening in a trend that…

Sauces, dips and condiments is performing well in Canada in 2024 as consumption continues to climb. The overall category is witnessing an influx of innovative products with manufactures experimenting with a broad variety of flavours and types.…

Meals and soups continues to perform well in terms of retail current value sales Canada in 2024, with ready meals and meal kits as key growth drivers. The demand for readymade food which helps to reduce preparation and cooking times is rising rapidly…

Edible oils in Canada is seeing slowed current value growth in 2024, though volume sales remain stable thanks to steady consumption. Retail prices are seeing lower rises across the board, with the exception of olive oil. Oils including canola,…

Cooking ingredients and meals in Canada is seeing health and wellness trends having a mixed impact on the industry in 2024. Some products are suffering slowed growth – such as specific segments within edible oils and sweet spreads, while others are…

Canada has an ageing population and a modest birth rate. Its population in 2023 continued to be mainly city-based, and bolstered by immigration, adding to increasing racial-ethnic diversity. Canada’s homes have excellent broadband access and there…

In 2024, premium and luxury car sales experienced healthy growth despite challenges in the broader car market caused by economic headwinds. Canadian consumers faced a higher cost of living and elevated interest rates, particularly affecting…

Designer apparel and footwear (ready-to-wear) saw lower growth in 2024 following stronger, recovery-driven growth in 2023. Consumers largely replenished and refreshed their wardrobes in 2023 and bought less in 2024, with discretionary spending…

In 2024, luxury goods in Canada witnessed a moderation in growth, following the robust post-pandemic surge seen in 2023. Categories like luxury travel goods and luxury leather goods experienced healthy sales due to the continued recovery in travel,…

In 2024, fine wines/champagne and spirits in Canada experienced marginal value growth, with low single-digit increases across most categories. Volume growth remained flat, with only luxury whiskies managing to surpass low single-digit volume gains.…

In 2024, the recovery of both international and domestic travel has significantly strengthened Canada's luxury hotel sector. Affluent consumers, less affected by inflation, are driving demand for high-end experiences, with occupancy rates rising…

Glass bottles is historically the dominant pack type for non alcoholic wine in Canada, and recorded further double-digit total volume growth within this category in 2023 due to shift in consumer preferences. In 2023, Canada witnessed a new trend…

This report provides valuable insights into product innovation in Canada, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.