Computers and Peripherals in Germany

August 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Computers and Peripherals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Computers and Peripherals in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Computers and Peripherals in Germany?
  • Which are the leading brands in Germany?
  • How are products distributed in Germany?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Computers and Peripherals in Germany - Category analysis

KEY DATA FINDINGS

Computers and peripherals continues to decline in 2024
Monitors is the only category to see growth, due to the gaming trend, and desktops sees the worst performance, due to preference for laptops
Consumers gravitate towards appliances and electronics specialists to buy their computers and peripherals
Renewal cycle and substitutions set to increase sales of laptops, while desktops and monitors will decrease in the forecast period
Digital transformation will lead to decreasing sales, and sustainability concerns will drive innovations in printers
Sales of tablets might be affected by the “Digitalpakt” policy of the German government
Table 1 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 2 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 5 Sales of Computers by Category: Business Volume 2019-2024
Table 6 Sales of Computers by Category: Business Value MSP 2019-2024
Table 7 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 8 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 16 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

Consumer Electronics in Germany - Industry Overview

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 20 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 21 Sales of Consumer Electronics by Category: Value 2019-2024
Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 23 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 26 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 28 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Computers and Peripherals

    • Desktops
      • Laptops
      • Tablets
    • Monitors
    • Printers

Computers and Peripherals

Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Computers and Peripherals research and analysis database.

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