The local currency has strengthened against the US dollar in 2024 making products cheaper and thus boosting sales of consumer health products. Reforms in the banking sector are pushing most of the supply chain to rely on formal financial systems.
Iraq is experiencing a relatively peaceful period, marked by a significant boom in construction and investment. This surge in economic activities is accompanied by legal reforms that have made it difficult to transfer capital abroad, thereby channelling more investment into local projects.
Overall, the consumption of consumer health products has increased across the country, primarily due to lifestyle changes and a greater reliance on standard medicines compared to the past. Backed by improved education and awareness, Iraqis now allocate more resources to their health.
Increased health awareness and a more proactive approach to health have led many educated urban young people to self-medicate. They tend to focus on quality and efficacy and not just the price.
Iraq is going through a construction boom which has had a positive impact on the cost of logistics. However, the country still needs more infrastructure investment to help improve transport efficiency.
Iraq has two separate institutions that regulate the importation of OTC consumer health products; one located in Baghdad that controls regulation in Iraq; and the other located in Erbil, which controls regulation in the KRG. For a long time, there was good coordination between these two bodies.
As with OTC products, there are two separate institutions that set and enforce the rules relating to the importation of vitamins and dietary supplements in Iraq: One located in Baghdad that controls these functions in Iraq; and another located in Erbil, which controls these functions in the KRG. The satisfactory coordination that previously existed between these two bodies no longer applies and has given way to a confusing system under which neither organisation is willing to accept the documents of the other.
There are two key trends being seen in the market. First, the number of local producers and the size of their operations is increasing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Consumer Health industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See All of Our DefinitionsThis report originates from Passport, our Consumer Health research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!