Côte d'Ivoire

Abidjan and San Pedro are Côte d’Ivoire’s most economically vibrant cities, due to total population, consumer expenditure and disposable income. Meanwhile, Korhogo holds the highest potential for future economic growth, based on expected GDP growth.…

In Côte d’Ivoire, extended households were the most common type in 2023, but the share of such households is projected to decrease slightly by 2028, while single person households are expected to grow rapidly. Urbanisation is increasing, particularly…

Although Côte d’Ivoire’s birth rate has been dropping for many years, it remains high by global standards, with an average fertility rate of four children per female ensuring a large potential consumer base for baby food. As disposable income levels…

Consumer health in Côte d’Ivoire is boosted by urbanisation, population growth, health and wellness and improving economic indicators in 2024. Despite improvements, unsanitary conditions in some areas foster illness and disease. Many consumers…

In 2023, Côte d’Ivoire showed an impressive economic performance and growth in per capita disposable income. Despite challenges such as high inflation and political tensions, the country’s commitment to macroeconomic stability and structural reforms…

Snacks is seeing steady growth in retail volume terms in Côte d’Ivoire in 2024, despite the fact that elevated inflation has put pressure on prices and on the general cost of living. As such, consumers remain highly price sensitive, which is…

The Bouake in Côte d’Ivoire report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Abidjan in Côte d’Ivoire report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Sales of alcoholic drinks continue to rise in Côte D’Ivoire, with beer and wine the most popular options. Demand for spirits and RTDs is rising as the range of such products expands. Official retail sales face competition from informally distributed…

In 2023, tobacco in Côte d’Ivoire continues to demonstrate a positive performance despite economic challenges. Surging inflation has eroded the purchasing power of lower- and middle-income consumers, leading to reduced expenditures on tobacco.…

In 2023, Côte d’Ivoire’s GDP growth slowed to 5.1%, but it outperformed the Middle East and Africa’s average of 2.4%. The economy was boosted by increases in private spending, public consumption and exports, despite a challenging global economic…

Rising living standards in Côte d'Ivoire have boosted demand for beauty and personal care products, leading to positive growth in 2023. Bath and shower, deodorants, fragrances, hair care, cosmetics, and skin care are particularly popular. Factors…

2023 continued to be influenced by elevated inflation and rising transportation and manufacturing costs. This put pressure on the prices of imported and domestic tissue and hygiene brands. Most of these products are considered non-essential among…

In 2023, consumer habits did not change strongly, despite the global inflationary environment. Most products increased in price due to macroeconomic factors like higher fiscal pressure, the rising cost-of-living and the effect of US dollar…

As the staple foods market in Côte d’Ivoire was recovering from the impact of the COVID-19 pandemic, it was hit by high rates of global inflation. This had a marked impact on prices in certain product categories. In this context, consumers switched…

In 2023, soft drinks continued to recover from the COVID-19 pandemic, though it had to deal with an ongoing, if lessening, international inflationary context and fuel price hikes. This affected household incomes with many consumers economising and…

During 2023, retail volume sales of hot drinks expanded, supported by urbanisation, population growth, and continued recovery of the economy from the waning pandemic. However, the market now faces a new set of challenges due to global inflation rates…

Although Côte d’Ivoire is politically stable, corruption is rife and the rule of law is weak, whilst state finances have deteriorated. Economic momentum continues to outperform the regional average and inflation is low, but exposure to agriculture is…

Demand continued to increase across most categories of cooking ingredients and meals in 2023 despite significant average unit price increases as high inflation eroded consumer spending power. General economic development, urbanisation and the spread…

Natural increase will be the key driver of population expansion in Côte d’Ivoire in 2021-2040. The country will continue to be one of the youngest globally in 2040, influenced by high birth rates and low life expectancy. Urbanisation will remain…