Digital Consumer

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…

This report summarises the findings from the Voice of the Consumer: Digital Survey, conducted in March and April 2024. This annual survey, which measures the attitudes towards digital commerce of 20,000 consumers around the globe, examines how new…

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…

Social media platforms have firmly established themselves as essential conduits for consumer engagement, social commerce and entertainment, and emerging technologies are allowing platforms to interact with users in novel ways. This briefing provides…

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…

This briefing assesses the global on-demand delivery landscape, with a focus on the strategies that delivery players are using to navigate the complex macroeconomic, competitive and regulatory environments to achieve operational sustainability and…

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

This report summarises findings from the Voice of the Consumer: Digital Survey, which was fielded in March and April 2023. This annual survey of 20,000 consumers explores how new technologies are changing how and where consumers shop. Key topics of…

The report analyses the economic state of Sub-Saharan Africa. It seeks to assess the opportunities in the region against the backdrop of its young, large and fast-growing population, as well as the bottlenecks Sub-Saharan Africa faces, including…

As the world emerges from the COVID-19 pandemic, online marketplaces are well-placed to continue their run of success in the dynamic e-commerce channel. This briefing analyses two major trends (Logistics and Unique Selling Proposition (USP)) that are…

Early digital banks in East and South Asia have generated profits. Their success in both developed and emerging markets is a good reference for new digital banks, especially in Southeast Asia. However, a few digital banks in Australia have failed.…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Technological advances in 2022 will continue to reshape shopping behaviour for digitally-savvy consumers. This report explores the top five tech-driven trends expected to reshape commerce the most in the year ahead. Some of the trends included in…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focues on how retail is evolving and considers the competing forces that will influence how shopping behaviour both online and…

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focuses on how the competing forces that are reshaping retail will impact the future of the store. In particular, the shift…