Beautyworld Middle East this year, we’ve pulled out all the stops to bring you our most spectacular edition yet featuring the biggest and most diverse presentation of global brands covering the entire supply chain, innovations and products in the industry. That’s not all, we’ve got brand new activations, new features, new stages, more experts… from 28 - 30 October, the world of beauty will convene right here at the Dubai World Trade Centre.
Session title: Arab Beauty- The Market in the Now
Session description: The world of Arab Beauty continues to be a lucrative market, as businesses are realising the evolving consumers’ want of enhancing their natural beauty being part of their self-expression, identity, and culture to be the best version of themselves. Consumers are no longer shy of saying what they want, what works for them, and what not as they are willing to spend on products and services that enhances their beauty, health, and wellness as a self-investment. Businesses need to be proactively mindful and open to adapt for the needs of the regional consumers. Explore from the Euromonitor’s Passport offerings the latest insights on Beauty & Health in the Middle East & North Africa market, key growth markets, categories, strategies from government plus businesses, consumers' wants, and much more in this edition of keynote presentation.
Date and time of the EMI session: 29 October 2024, 16:15- 17:00 GMT+4
Name and title of the speaker involved: Amna Abbas - Senior Consultant