Total volume sales of fish and seafood are expected to marginally increase over the forecast period, mainly driven by foodservice, but are not expected to completely recover to pre-pandemic levels by 2028. Although foodservice volume sales have started to rebound since 2022 after the significant decline in 2020, which is set to continue, they are unlikely to completely recover by the end of the forecast period.
Sustainability is gaining momentum across various industries in Japan, largely driven by a push from the government. It has been encouraging companies to develop Sustainable Development Goals (SDGs) and formulate an action plan to achieve carbon neutrality by 2050.
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Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See All of Our DefinitionsThis report originates from Passport, our Fish and Seafood research and analysis database.
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