Gum

In India, demand for gum has largely been linked to the smoking population, with many smokers relying on it to freshen their breath and mask the smell of tobacco after smoking. With India’s smoking population set to reach over 32 million in 2024, the…

In 2024, gum in Brazil is experiencing high current value growth, continuing the trend from the previous year. This growth continues to be driven by greater mobility with the return to out-of-home activities as consumer lifestyles normalise…

Given its relatively maturity, the market for gum in Thailand is expected to continue its downward trajectory in retail volume terms in 2024. As an impulse purchase, gum is particularly vulnerable to shifts in consumer spending behaviour, especially…

Gum remains in a structural decline in Indonesia in 2024, in both value and volume terms. Gum is a small and mature category, with few opportunities for innovation or reinvention. Thus, maturity is set to continue to limit growth potential in gum,…

Gum in South Africa is expected to see solid retail current value growth in 2024, due to rising prices as a result of inflation and higher costs. However, rising prices are set to contribute to slight declines in retail volume sales for both chewing…

The market for gum in Malaysia is expected to decline in retail volume terms in 2024, continuing the trend of the previous year. One key contributing factor is the high cost of living, thanks to ongoing pressures, which has dampened consumers'…

There is expected to be a healthy increase in volume sales of gum in Uzbekistan, though constant value growth is expected to be muted, due to continuing high inflation. Consumers increasingly buy gum as a breath freshener and there is a growing…

Chewing gum sales in Uruguay are projected to exhibit positive growth in retail volume terms for the third consecutive year in 2024. However, despite this encouraging trend, the category has yet to fully recover from the pre-pandemic slump. This…

Chewing gum is seen by many consumers as a functional product with it helping to prevent bad breath after eating, drinking or smoking. As such, with consumers leading increasingly busy lives and interacting more closely with friends and colleagues…

In spite of continuing high inflation, gum in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports increased…

Retail volume sales of gum are set to remain fairly static in 2024. Sales are dominated by chewing gum, which is promoted as a significant contributor to daily fresh breath maintenance. However, there is a widespread perception in Lithuania that gum…

Gum is showing positive dynamics in Kazakhstan in 2024, supported by consumers’ out-of-home lifestyles following the past era of the pandemic. Indeed, gum saw a resurgence after the lockdowns ended and consumers returned to their work lives and…

Plastic bottle packs have continued to gain ground in gum in Guatemala in 2024. Popular brands available in such formats include Trident (35 pieces), Mentos Pure Fresh (15 pieces) and Orbit White (15 pieces). Buoyant demand is partly explained by…

The trend of consumers purchasing less gum in Australia persists in 2024, as the category’s retail volume sales continue to slide. Consumer attitudes towards the category, as well as the need for chewing gum in daily life, has diminished. With hybrid…

Gum in the Philippines has found it difficult to maintain retail volume and value sales through the review period. The discretionary character of gum makes it is easy for consumers to sacrifice these products, especially if they are working within…

Chewing gum is seeing positive value and volume growth in Estonia in 2024 as it is promoted as being beneficial to dental health, particularly sugar-free versions. Orbit, for instance, has an image of a tooth on its packaging, suggesting the benefits…

It is expected to be a muted picture for gum in Algeria in 2024, with only minimal volume growth. With inflation continuing to be high, consumers prioritise essential purchases over gum, which is mainly bought as a breath freshener. Also, within gum,…

After an exceptional pandemic-driven decline in 2020, and a subsequent period of strong rebound, gum in the US is set to turn to retail volume decline in 2024. This fits with the trend from prior to social distancing, as consumers had long been…

In 2024, the retail landscape of gum in Germany reflects both traditional strengths and contemporary trends. Supermarkets, convenience stores, and kiosks remain pivotal for gum sales, leveraging the impulse nature of gum purchases. Strategic product…

Gum manages to inch back into marginally positive volume gains in Vietnam in 2024, although recovery of the category remains hampered by inflationary pressures leading to lower consumer spending power. Gum is being affected due to the fact it is…