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Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.
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Euromonitor International’s team of experts have been analysing megatrends for the past 2 years to compile their findings in the 2019 Megatrends State of Play report. This extract focuses on the most popular megatrends: Connected Consumers, Healthy Living, Ethical Living…
There are five socioeconomic drivers generating and shaping consumer megatrends. These long-term shifts explain the on-going changes we see in consumer behaviour, from the emphasis being placed on experience over possessions, to the interest in healthy and ethical living. In…