Paula Ferolla Research Analyst
são paulo
English, Portuguese
About Paula
Paula is a Consumer Insights Consultant at Euromonitor International, based in the company’s São Paulo office.
Expertise
Paula currently works in the Consumer Insights team. She has also been a part of the Home and Tech vertical, focusing on syndicated research for Brazil. Her industry expertise includes consumer appliances, tissue and hygiene, home care, toys and games and home and garden. She is particularly interested in consumer behaviour shifts stemming from generational differences and changes, and how this can be applied to new business opportunities for growth. Prior to Euromonitor, Paula worked in commercial planning and also in market research, where she developed strong analytical skills and a talent for providing business leaders with shrewd and perspicacious consumer insight.
Recently Published Work
Chart of the Month: Uncovering New Dynamics in Global Commuting Habits
Paula Ferolla
As more employees are returning to the office in a post-Covid work environment, commuting preferences and challenges have again come into the spotlight. Although cars and motorcycles continue to be the most popular modes of commute, many consumers across geographies are looking for alternatives to vehicle ownership, driven by a desire for affordability and improved quality of life.
Chart of the Month: Could Expanded Access to Cannabinoids Damage Your Sales?
Paula Ferolla
While legalization remains a major hurdle, increasing cannabis usage can influence consumer habits and behaviour, on interconnected categories. For industries such as nicotine, pharmaceuticals, alcohol, and supplements, open questions remain as to the impact on sales and market penetration in the forecast period. In other words, is cannabis seen as a replacement?
Chart of the Month: Understanding Consumer Habits to Bridge the Fitness Gap
Paula Ferolla
As new trends across health and nutrition emerge, it is important for companies and brands to understand consumer health perceptions and concerns, as well as related consumption and exercising habits. Our Voice of the Consumer: Health and Nutrition Survey can help.