Italy

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Staple foods in Italy in 2024 continues to be characterised by a decrease in consumption in terms of volume, which is mainly attributable to the high inflation seen in 2023 in particular. Within this context, many consumers were forced to review…

Rice, pasta, and noodles is seeing mixed results in Italy in 2024, depending on the individual dynamics of the subcategories. Chilled pasta continues to show a positive performance and remains one of the favourite foods of Italian consumers, due to…

Processed meat, seafood, and alternatives to meat is in a slight volume decline in Italy in 2024, while value sales manage to achieve only small positive gains. This is due to a number of interesting (and sometimes conflicting) dynamics in the…

Processed fruits and vegetables is seeing mixed results in Italy in 2024. While many options in the category continue to face competition from fresh food, certain products remain popular, such as shelf stable beans. Indeed, legumes are increasingly…

Breakfast cereals is achieving small positive volume gains in Italy in 2024, whilst value is better supported by high unit prices. As seen across categories, high prices caused by inflation are causing suppressed volume sales. In breakfast cereals,…

Baked goods is seeing relatively low value gains in Italy in 2024, while retail volume is flat. Bread-based products are noted to have been challenged by inflationary pressures in both 2023 and 2024, making this a category in which consumers have…

Honey is the only category in sweet spreads in Italy with declining retail volume and current value sales in 2024. The other categories in sweet spreads have proven to be more robust. Like edible oils players, beekeepers face multiple production…

Amid inflationary pressure on prices, sauces, dips and condiments in Italy continued to see retail current value growth in 2024. However, while higher prices dampened demand, retail volume and foodservice volume sales continued to see positive…

Meals and soups in Italy is projected to see a return to positive, if slight, retail volume growth over 2024, following a decrease in 2023, caused mainly by a downturn in soup demand. Over 2024, all categories except pizza, which continues to ebb…

Edible oils in Italy continued to experience challenges that put the category’s resilience to the test in 2024. A further sharp decline in retail volume sales of the largest category olive oil is expected to see edible oils as a whole register a…

There remained significant challenges for many categories of cooking ingredients and meals in Italy towards the end of the review period. Inflationary pressure on production, transportation and product prices curbed the purchasing behaviour and…

Light vehicle sales recorded the highest post-pandemic volume, while electric car registrations marked another strong year, however, due to demographic challenges, sales are likely to grow slowly over the forecast period. Similarly, car rental retail…

While value sales of premium and luxury cars in Italy fully recovered to surpass pre-pandemic levels in 2023 due to the high value of these items, overall demand is expected to recover over 2024. Wealth determines the degree of demand that exists for…

Although overall demand for designer apparel and footwear (ready-to-wear) in Italy remains below pre-pandemic levels in 2024, the category continues to perform positively, with value sales of these high-end items returning to 2019 levels. The…

Value sales of luxury goods in Italy continue to performing positively in 2024, with the industry recording growth across all categories. In fact, economic uncertainty in Italy and the strong polarisation of consumption has benefited luxury goods as…

In 2024, demand for fine wines/champagne and spirits continues to increase. Consumption among the local population is rising, as many Italians favour socialising with others, especially at events, while rising tourism figures are also benefiting the…

In 2024, experiential luxury in Italy continues to perform positively, in terms of the rising number of hotels and overall value sales. A positive trend is evident in both luxury foodservice and luxury hotels, and can be linked to the strong rebound…

In Italy, glass bottles continued to dominate alcoholic drinks total packaging retail volumes in 2023, due to their premium appeal, ability to preserve the quality and taste of beverages, and strong association with tradition and luxury, which are…

Wound care is set to see retail value sales grow in current terms in Italy in 2024. While first aid kits remains a minor segment, the sticking plasters/adhesive bandages category is still enjoying the boost resulting from the performance of surgical…