Juice will register moderate volume growth over the forecast period, with a growing population maintaining volume sales. 100% juice will remain the largest segment and numerous small operators have entered this segment over the past few years, as consumers appreciate the healthier properties of 100% juice.
Gracedom, the new bottler and distributor for Coca-Cola, has its sights on other segments in the soft drinks sector in Cameroon, notably juices. The company plans to construct a factory in Kake that will produce bottled water, dairy products and juice.
There is an opportunity to set up cold-press juice outlets in busy urban centres to cater for higher-income consumers. Supermarket chains, for instance, could be suitable outlets, particularly as consumers look for healthier soft drink options.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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