Juice in China is expected to maintain its declining trend in both off-trade volume and current value terms in the forecast period. This will be driven by declines for the largest categories, juice drinks (juice content less than 25%), and nectars (juice content of 25-99%).
As previously mentioned, off-trade volume sales of juice drinks and nectars are anticipated to continue their declining trend in the forecast period. Consumers may be willing to pay a high price for not from concentrate 100% juice as health awareness rises, but juice drinks and nectars are less likely to be able to charge premium prices.
Driving forces behind the growth of juice are expected to be consumers’ growing concern with health, and the traditional concept of “homology of medicine and food” – satisfying consumers’ need to maintain balance in the body and maintain good digestion when eating greasy foods. Green vegetable juice is therefore likely to be popular amongst consumers, as it provides a fresh taste, as well as dietary fibre.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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