Kenya

The Nairobi in Kenya report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Consumers are gravitating towards more affordable wound care products, especially those in lower-income brackets. Pricing plays a significant role in purchasing decisions, with local brands like Mediplast often popular for their lower price points…

Kenya is witnessing a rise in the use of black market drugs for weight loss supplements, driven by increasing obesity rates and the high cost of legitimate treatments. These illegal drugs, often sold online or through informal networks, pose serious…

High inflation has significantly increased the price of vitamins in Kenya, particularly imported brands like Nature’s Bounty, which has increased the price of its vitamin C from KES1,500 to KES2,000 over 2024. This price hike has led consumers to…

In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth, albeit from a low base. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy…

The rising cost of living in Kenya is pushing consumers to seek more affordable options in paediatric consumer health. Parents are increasingly turning to locally produced or generic brands, such as Lab & Allied’s Paracetamol Syrup, instead of…

High inflation in Kenya has dampened consumer purchasing power, causing a shift towards more affordable local herbal/traditional products over more expensive imported alternatives. As the rate of inflation surged in 2022, consumers sought out cheaper…

Modern lifestyles characterised by poor diets, lack of physical activity, and high stress are driving a rise in gastrointestinal disorders in Kenya, resulting in higher demand for digestive remedies. The consumption of processed foods, high-fat…

Consumer spending on dietary supplements in Kenya is growing well, with a notable focus on immune-boosting products since the COVID-19 pandemic. There is a growing awareness of the significance of a balanced diet and the role that dietary supplements…

Dermatologicals in Kenya is experiencing a shift towards natural and herbal products, driven by growing consumer awareness of the potential side effects of chemical-based treatments. Consumers are increasingly seeking gentler alternatives with…

The widespread availability and affordability of OTC cough, cold and allergy (hay fever) medications in Kenya have made them a popular choice for managing minor respiratory symptoms. Rising pollution levels has been driving sales in 2024, with both…

The self-medication trend is driving consumer health in Kenya as consumers seek quick and affordable remedies to solve common ailments. Inflation continues to heavily impact consumer health in 2024, particularly in categories like vitamins. The…

In analgesics, manufacturers are employing various strategies to tackle inflationary pressures in Kenya and maintain retail value share. Beta Healthcare International has introduced Hedex Extra, a stronger yet affordable painkiller specifically…

Travel in Kenya is witnessing robust growth driven by both domestic and international tourism. Domestic travel is being fuelled by infrastructure upgrades and a growing middle class that is increasingly interested in exploring local attractions.…

In 2024, tourism flows in Kenya are expected to recover to pre-pandemic levels, in terms of inbound arrivals, outbound departures and domestic tourism. Domestic tourism is supported by government and private sector initiatives such as discounted…

The mid-market hotel segment is seeing substantial growth in Kenya, driven by its affordability for domestic travellers amid high levels of inflation. Given the current economic situation, many Kenyans are opting for more budget-friendly…

Nairobi and Mombasa are Kenya’s most economically vibrant cities. Meanwhile, Nakuru holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global…

Mobile and online bookings continue to dominate the travel booking landscape in Kenya. This trend is driven by the increasing availability of mobile apps and the convenience they offer to consumers. With more Kenyans owning smartphones and gaining…

In March 2024, airlines in Kenya achieved record revenues and seat occupancy, marking a significant milestone for the industry. This growth is attributed to increased demand for both domestic and international travel, coupled with effective revenue…

Retail volume sales of yoghurt and sour milk products in Kenya are projected to maintain a moderate growth trajectory in 2024. This performance is set to feature stable growth for the dominant category, yoghurt, and a rebound for sour milk products.…