Household penetration has significant potential for growth, especially given that only just over 40% of Polish households owned a microwave in 2023. The versatility of microwaves for cooking a wide variety of foods and dishes, gives these devices a broad appeal, including those who value convenience but still want to prepare a variety of dishes.
While microwaves is not a category of consumer appliances that has traditionally been known for high levels of innovation, the forecast period is expected to see new models being launched in the category, especially new built-in models with advanced features and functions that maximise the convenience that the appliances represent. Built-in microwaves are designed to be integrated into kitchen cabinets or wall units, which helps save valuable countertop space.
The increasing number of packaged meals designed specifically for microwave cooking will encourage consumers to invest in purchasing an appliance as they found it a convenient device to prepare a quick and hassle-free meal. Microwaves are most commonly used to heat or reheat food that is otherwise ready-to-eat.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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