Considering its already high penetration in the United Arab Emirates, demand for microwaves is still expected to continue growing over the forecast period, driven by ongoing changes in consumers’ busy lifestyles. The burgeoning middle class, combined with evolving consumption habits and an increasing preference for convenience, is expected to continue fuelling the demand for microwaves in the coming years.
There is a noticeable shift in consumer preferences, as the demand for traditional single-purpose models is gradually giving way to a surge in multifunctional alternatives. This trend is expected to persist and gain momentum over the forecast period.
Over the forecast period, a substantial rise in the utilisation of e-commerce for purchasing microwaves is expected in the United Arab Emirates. Consumers are expected to increasingly embrace the convenience and affordability of online shopping for microwaves.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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