Norway

In 2024, the staple foods landscape in Norway experienced a normalisation of purchasing habits, returning to pre-pandemic growth levels. This shift followed a period of fluctuating sales driven by COVID-19 and subsequent inflationary pressures. While…

The rice, pasta, and noodles landscape saw stable retail volume sales in 2024. Unlike other packaged food products, that experienced significant corrections following a peak during COVID-19, pasta and noodles have maintained volume sales above…

The processed meat, seafood, and alternatives landscape is experiencing continued stabilisation after the surge and subsequent correction that followed the pandemic. For 2024, growth is expected to revert to pre-pandemic patterns, characterised by…

Processed fruit and vegetables saw stable retail volume sales in 2024, following the pandemic-induced surge in 2020 and subsequent corrections on the landscape. However, retail value sales are projected to decline compared to 2023, largely due to…

In 2024, breakfast cereals in Norway were gradually returning to pre-pandemic growth patterns. Retail volume growth was slightly negative in 2024, though this marks an improvement, as consumers have reverted to familiar, pre-COVID-19 routines. The…

While most packaged food categories saw a return to a more stable positive performance in 2024, baked goods registered modest growth. Baked goods are a highly mature category, deeply entwined in Norwegian food habits, with sandwiches being popular…

Sweet spreads in Norway is seeing an improved performance in 2024 as the decline experienced post-pandemic is starting to subside. However, retail volume growth remains low thanks to maturity, as well as the perceived unhealthy nature of many of the…

Sauces, dips and condiments in Norway continues to stabilise in 2024, with performance gradually transitioning back towards pre-pandemic growth patterns. The category surged during the pandemic as consumers spent more time at home, which was followed…

Meals and soups remains on its stable and positive growth trajectory in Norway in 2024, supported by a strong convenience trend and increasingly high-quality ready meals. The overall category is home to huge numbers of new product launches and a lot…

Edible oils in Norway is seeing shortages continue to cause disruption and push unit prices higher in 2024. While prices have started to level out, weak olive oil production due to adverse weather conditions in key producing regions, such as Spain,…

Cooking ingredients and meals in Norway is seeing a continued shift towards normalisation in 2024, with purchasing habits and growth starting to resemble pre-pandemic patterns. Several segments posted fluctuating sales for much of the review period,…

The Oslo in Norway report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Bergen in Norway report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Wound care is expected to see current value growth in Norway in 2024, following a resurgence in the category’s performance after the COVID-19 crisis. Outdoor activities and participation in sports continue to be the main driver of sales of wound care…

Weight management and wellbeing is expected to see slow current value growth in Norway in 2024, being one of the worst performing segments in consumer health. The category was experiencing a heavy decline before the COVID-19 crisis, but received an…

Vitamins is set to see current value growth in Norway in 2024. The category is expected to continue to develop at a stable pace with consumers increasingly emphasising a preventive health approach, which often includes taking daily vitamins to…

Sports nutrition is expected to see current value growth in Norway in 2024, with the category continuing to see its resurgence during the year and being one of the best performing consumer health categories. A continued strong and growing interest in…

Sleep aids is set to register current value growth in Norway in 2024. The growth of sleep aids has slowed, following strong development during the review period. Lifestyle issues, such as the increasingly stressful character of everyday life,…

Paediatric consumer health is set to see current value growth in Norway in 2024. Paediatric consumer health is both a relatively modest category by size and a mature category in the sense that adding volume is more difficult than in adult segments.…

NRT smoking cessation aids is set to see current value growth in Norway in 2024. As in many OTC consumer health categories, NRT smoking cessation aids surged in 2020 during the pandemic when the desire to live a healthier lifestyle increased and…