Within malt-based hot drinks, further differentiation in sugar content is unlikely, following the reformulations that took place during the roll out of Nutri-Grade regulations for packaged beverages at the end of 2022. Most leading brands currently fall into Grade B, attaining the Healthier Choice Symbol (HCS).
A niche trend in other plant-based hot drinks is the growing availability of Asian brands based on grain and nut flavours that are marketed as being filling, nutritious, and/or good for weight loss, and often targeted towards older consumers. The rapid expansion of Scalett Supermarket in Singapore has also supported the distribution of other plant-based hot drinks from China, carrying brands such as Seamild’s Oat and Soybean Powder Drink.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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