Portugal

Expectations for travel in 2024 are high, with all indicators pointing to continuous growth, suggesting that 2024 will surpass 2023 values. Portugal's diversity, authenticity, attractiveness, safety, and commitment to sustainability are crucial…

Despite the socioeconomic challenges currently faced, demand for both domestic destinations and outbound travel continues to grow in Portugal in 2024, reflecting an increasing appetite among consumers for travel experiences. The pandemic heightened…

The year 2023 marked a record high for Portugal's lodging industry, and all indicators suggest that 2024 will surpass this performance, with increases expected in the number of hotel establishments, room nights, and average daily rates. This…

Following a record-breaking year in booking in 2023 for many industry players in Portugal, expectations for 2024 were initially cautious due to the complex global situation. The ongoing war in Ukraine, the emergence of other conflicts around the…

Following the severe impact of the pandemic and the associated mobility restrictions, the airline industry in Portugal has fully recovered in Portugal in 2024, with both passenger numbers and revenue surpassing pre-pandemic levels. The average unit…

Government finances are improving in Portugal, but corruption remains problematic and far-right factions have gained ground. Economic development is slowing, but inflation is under control and foreign investment remains important for economic…

Sales of yogurt continue to grow in 2024 in both retail volume and value terms. An important growth driver has been the growing focus on the role of protein a healthy and balanced diet. Whereas in the past it was mostly fitness enthusiasts, body…

Plant-based dairy has continued to enjoy strong growth in retail volume and value terms in 2024 as an increasing number of consumers look to reduce or remove dairy products from their diet for health or ethical reasons. Other plant-based milk is…

Chilled dairy desserts, particularly puddings, continue to be in high demand. Players continue to launch new flavours to attract consumers, such as YoPro with its new chocolate and hazelnut flavoured pudding. Despite the challenging economic…

The consumption of drinking milk products has continued to decline in retail volume terms in 2024, although the category has continued to post moderate growth in current value terms. This can be explained by rising milk production costs which has…

The purchasing power of the Portuguese decreased sharply in 2023 and continues to be squeezed in 2024. High inflation and rising food prices has led to a general increase in the cost of living, despite the government having lowered VAT to 0% on 46…

Sales of cheese declined in retail volume terms in 2023, with sales continuing to decline in 2024, albeit at a slower pace. Although the category is seeing growth in current value terms this is largely due to the impact of inflation but also the…

Butter consumption increased in 2023, both in retail volume and value terms and it continues to see steady growth in 2024. Due to the challenging economic environment and the sharp rise in the cost of living, many consumers are eating at home more…

High inflation and a sharp rise in the cost of living, including increased food prices, led to a reduction in purchasing power and basic products were in greater demand in 2023, including when it came to baby food. This pattern has continued in 2024,…

Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…

The ongoing popularity of wireless speakers helped to drive positive overall category performance in both volume and current value terms in Portugal in 2024. The subcategory offers a wide range of options with good sound quality at competitive…

Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…

The in-car electronics category in Portugal continuously declined in 2024 across all areas, including in-car navigation, in-car speakers and in-dash media players. This decline was mainly due to the increasing prevalence of well-equipped cars and the…

Outdoor activities, travel, and the importance of social media revitalised the demand for imaging devices and action cameras in Portugal in 2024. Local consumers increasingly seek specific imaging devices to capture high-quality content, giving their…

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than…