Small local grocers will be the weakest performing grocery channel over the forecast period, with constant value sales predicted to fall. Small local grocers will not be able to compete with modern grocery retailers and their economies of scale and marketing spend.
Players with a distinct product proposition or which specialise in a specific segment, such as coffee, wine, or organic food will fare better due to their unique offerings. Other more general outlets will find it difficult to survive mounting competition from larger retail channels.
Facing increasing competition from the online operations of modern grocery retailers and with consumers becoming more comfortable ordering groceries online, small local grocers will need to become more active online. Initial steps could involve working with on-demand delivery apps or even taking orders via chat apps like WhatsApp.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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