During the forecast period the ongoing expansion of convenience stores and e-commerce will continue to have a detrimental impact on the growth of small local grocers in Vietnam, both in terms of their current value sales and the number of stores. As such, small local grocers is set to see a slight slowdown in growth in terms of outlet expansion with current value sales remaining stable as faster growth is challenged.
The competitive landscape for small local grocers will remain highly fragmented with several small stores, both independent and chained, throughout the forecast period. In rural areas, as supermarkets and hypermarkets are not so popular, most customers are familiar with small local grocers as their main shopping option.
In a bid to broaden their appeal, more small local grocers are investing in online ordering and home delivery options as they strive to capture Vietnam’s increasingly busy and demanding consumers. There is now a vast number of third party platforms (such as Grab, for example) that can support small businesses trying to strengthen their online presence.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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