Sweden

Yoghurt and sour milk products in Sweden are seeing a marginal decline in terms of retail volume sales in 2024, prompting players to focus more on driving value sales. However, the overall category is struggling with retail current value sales as…

Plant-based offerings within dairy products and alternatives in Sweden continue to do well in 2024, despite falling sales, having expanded from a small niche to much broader ranges and varieties over the years. According to studies, the majority of…

Other dairy in Sweden continues to face intensifying competition from trendy plant-based dairy options in 2024, with regular new launches from the latter increasingly attracting consumer attention. Private label players are adding to the burden for…

Drinking milk products in Sweden is facing maturity in 2024. Further, the category is dealing with intensified competition from plant-based milks, with the latter seeing sales driven by novelty value, innovation and rising environmental…

Dairy products and alternatives in Sweden is facing several challenges in 2024, with maturity meaning that volume sales are increasingly difficult to improve, prompting players to invest more into reviving value sales. The country’s declining birth…

Cheese in Sweden is facing maturity as a category in 2024, though its products remain trendy for snacking and for use in cooking and sandwiches. As such, the per capita consumption continues to rise. The flavour experience continues to be the main…

Health and wellness features continue to be trendy and noted in new product developments within butter and spreads in Sweden in 2024. This includes healthier fat content and cholesterol-lowering claims. Rapeseed is increasingly seen as a local…

As Sweden’s birth rate continues to decline, baby food in 2024 is suffering from falling volume sales in 2024, following on from a trend set the previous year. Competition is intense and brands are responding by investing in value-added benefits such…

Although Sweden has solid economic freedom, it is suffering from gang violence that is destabilising society, whilst state finances have deteriorated. The economy went into recession in 2023, owing to weak private spending and price pressures, but…

Glass jars remained the dominant pack type in sweet spreads in 2023, popular among both manufacturers and Swedish consumers for a number of reasons. Glass offers a premium feel to products, which is particularly relevant in Sweden, as virtually all…

Stockholm and Gothenburg are Sweden’s most economically vibrant cities. Meanwhile, Malmö holds the highest potential for future economic growth. High internet connectivity is setting up major cities for the adoption of smart city solutions. However,…

Although a wide variety of pack types are used to package products in sauces, dips and condiments in Sweden, glass jars continued to account for the highest share of packaging unit volumes in 2023. Glass jars was the dominant pack type in a number of…

In processed meat and seafood in Sweden, flexible plastic accounts for the greatest packaging unit volumes. Flexible plastic is widely used in key categories such as chilled processed meat, because it is compact and flexible, allowing for convenient…

Traditionally, metal food cans have been an important pack type in shelf stable fruit and vegetables, which they still were at the end of the review period. Metal food cans have unmatched barrier properties. The robust metal packaging ensures that…

Larger pack sizes are gaining share in the packaging of plant-based milk in shaped liquid cartons as they provide consumers with a convenient and cost-effective option for purchasing plant-based milk, which is often used in various recipes and…

Despite seeing a decline in its packaging unit volumes, folding cartons remained the leading pack type for meals and soups in Sweden in 2023, and even gained a little share in this year. Folding cartons are used in key categories like frozen pizza…

Consumers in Sweden have fully embraced the transition from glass bottles to alternative packaging in milk, with liquid cartons now dominating sales in this category. Gable top liquid cartons, in particular, offer greater utility than traditional…

Flexible plastic accounted for the largest share of packaging unit volumes in confectionery in Sweden in 2023, followed by folding cartons. Flexible packaging dominates countlines and tablets, the largest chocolate confectionery categories, in unit…

Total packaging unit volumes continued to see positive growth in baby food in Sweden in 2023. Swedish parents consider their children’s nutrition to be a priority in their purchasing decisions, and put the needs of their children over their own. As…

Skin care packaging, which is the biggest category in beauty and personal care in unit volume terms in Sweden, continued to record positive growth in 2023. While there is ongoing demand for these products among the local population, growth is also…